We recently wrote about the importance of having a policy for outbound prospecting. One of the reasons we lobby for this is for security concerns, protecting your company and employees. I recently had someone attempt to scam our company, and I thought I'd share it in case you are a business owner or B2B professional. Today we're going to talk about a scammer pretending to be the United States Patent and Trademark Office (USPTO). My hope is Google Indexes this so people see it. Let's dive in!

Over the past 10 years, the amount of cold calls, cold emails, and Linkedin messages employees receive has skyrocketed. The only thing that can rival it is my cholesterol. But that's story for another day. Based on our research, we estimate the average B2B person will get prospected more than 780 times this year. ‍Today, we're going explain why your company should deploy an employee outbound prospecting policy for dealing with cold outreach. Let's dive right in.

Pitchfire launched on ProductHunt today. This post features remarks from me about why we built this thing, what we hope to learn with our launch, and how it affects everyone.