People Will Never Do That

Ryan O'Hara
April 30, 2024
5 min read

"People will never do that." - Everyone ever

If every entrepreneur who heard this quote listened to it, the world would be a different place.

Some of you may be thinking this with our company. Let me tell you what drives me...

The biggest businesses in the world start with something that makes us uncomfortable and if they last long enough, they figure out how to build comfort.

Amazon made people comfortable buying things online. PayPal with payment processing.

Zappos made us comfortable getting shoes without trying them on.

Warby Parker did the same with glasses.

Uber and Lyft made us comfortable getting in cars with strangers, while Airbnb convinced us to sleep in their houses.

"People will never do that." - Everyone ever

Facebook made us comfortable sharing our real identities and personal lives in the public. Instagram and Twitter told and showed people what we were doing and feeling everyday.

Apple made us comfortable putting our lives in our pocket.

Google did the same with our thoughts (what you search is what you are thinking).

Spotify made us comfortable leasing our music. Netflix did the same with movies.

LinkedIn made us comfortable sharing where we work, who we know, and what we do.Glassdoor made us comfortable sharing our salaries, and our experiences working somewhere.

eBay made us comfortable selling our stuff.

Bumble, Tinder, OkCupid, Match, and eHarmony made us all comfortable meeting our life partners online.

Zoom made us comfortable taking video meetings.

Salesforce made us comfortable hosting our customer information out in the cloud.

OpenAI made us comfortable sharing what we don't know. what's my point?

If companies can last long enough to hit a breaking point... comfort passes discomfort. Those companies change the world.

"No one remembers you for the things you didn't do." - Samuel Beckett

I know some of you out there feel weird about 🔥 Pitchfire.

"I can't pay a prospect to look at my sales pitch...I could get in trouble" some of you on the sales side may be thinking...or

"I feel uncomfortable charging a sales person's company for my attention." for those people getting cold called and emailed everyday...and giving it away.

We understand some people don't like taking risks. They don't like being an early adopter.

Here's the truth. We're not targeting you right now. It's ok!

Social norms and behaviors can change in a blink of an eye. We need people that are patient. That are signing up for what it could be, not what it is.

People who believe there has to be a change in how sellers and buyers interact. People that want to go the Moon with us.

I know we can't make you all comfortable. But that can change.

I'll close with this quote from Samuel Beckett:

"No one remembers you for the things you didn't do."

Ryan O'Hara

Ryan O'Hara is the founder of Pitchfire. Prior to starting Pitchfire, he has been an early employee at several startups helping them with marketing and prospecting tactics including Dyn (Acquired by Oracle 2016) and LeadIQ (first GTM employee-Series B).

He's had prospecting and marketing campaigns featured in Fortune, Mashable, and TheNextWeb. Ryan specializes in go-to-market strategy, branding, business development, prospecting, and sales training. He also mentors two accelerators, The Iron Yard and The Alpha Loft.